About

The standard.

Manifesto

Built to last.

Luxury horology deserves more than paper and opinion.

We built the standard it never had.

Mission

Independent. By design.

Independent of brands.

Independent of marketplaces.

Independent of insurers.

One reference. Every watch.

Team

The people behind the standard.

Watchmaking. Engineering. Rigor.

Founder

Two decades in horology. Operator across tech and institutions.

Co-founder

From institutional governance to global network architecture.

Head of Standards

Joining 2026. Watchmaker. Auditor of the 99 criteria.

— The team is growing. More soon.

Council & Partners

Backed by builders.

Advisor

Builder of a global infrastructure valued above $17B.

Partner

Veteran investor. Lifelong collector.

— More to be announced.