About Unlimitime
Unlimitime is an independent certification standard for pre-owned luxury watches. Each watch is examined against 99 published criteria and documented in a Report that stays with the watch through every change of ownership, for collectors, dealers and the institutions that insure, finance and sell fine watches.
Evidence first. Liquidity last. In that order, always.
What Unlimitime does
STANDARD: Independent Certification Standard
STANDARD is the framework every examination follows: 99 criteria. The criteria are published, so owners, buyers and insurers can see exactly what was examined and how. STANDARD is available at three cumulative levels: Core (33 criteria), Signature (66) and Ultra (all 99).
REGISTRY: Certified Asset Registry
Every Report is recorded in REGISTRY, a permanent record attached to the watch rather than to its current owner. When the watch changes hands, its documented history travels with it. Authorised third parties, such as insurers, private banks and auction houses, can verify a watch directly in REGISTRY.
SCORE: Dynamic Asset Scoring
SCORE combines the documented condition of a watch with market data to produce an assessment that is updated as the market moves. It gives owners and institutions a consistent, independent reference point over time.
ScanSpider: the Market Intelligence Engine
ScanSpider collects and structures pre-owned market data across brands and sales channels. It feeds SCORE and is also available as a separate product for professionals who need market intelligence independently of certification.
What makes Unlimitime different
A published standard
The 99 criteria of STANDARD are public. Manufacturer certified pre-owned programmes and retailer certificates rely on internal criteria that buyers cannot review. With Unlimitime, anyone reading a Report knows the method behind it.
Three-step validation
Every watch is examined by a watchmaker, checked by the Unlimitime analysis protocol, which is supported by AI, and validated by an Unlimitime expert before the Report is issued. Most certificates on the market reflect a single in-house inspection.
A Report that outlives the sale
A dealer certificate usually creates trust only within that dealer's own network and loses its value at the next resale. An Unlimitime Report is recorded permanently in REGISTRY and follows the watch to every future owner.
Built for third parties
REGISTRY is designed to be used by insurers, private banks and auction houses, not only viewed by the owner. The document an insurer asks for, an estate lawyer relies on and the next buyer checks is the same Report.
No sale attached
Unlimitime does not buy, sell or broker watches, and takes no commission on transactions. Manufacturer programmes cover a single brand and certify in order to sell; Unlimitime covers all brands and certifies for the market as a whole.
Who uses Unlimitime
- Private collectors documenting their watches for insurance, succession and resale
- Independent dealers and watchmakers who want a record that survives the sale
- Specialist insurers and private banks that need independent documentation of a watch's identity and condition
- Auction houses and resale platforms looking for a consistent third-party reference
- Family offices and estate lawyers managing collections across generations
How Unlimitime works
Submission
Unlimitime is a US company. Examinations are carried out in person, with the first sessions held in Dubai. Dates and arrangements will be announced shortly; collectors can register their interest now.
Examination and Report
The examination by a watchmaker takes 30 to 60 minutes. The results are then checked by the Unlimitime analysis protocol and validated by an Unlimitime expert before being recorded in REGISTRY. The Report is issued once the findings are validated.
Your contact
Each request is handled by a dedicated case manager, reachable by email, who replies within one business day (Dubai time).
Pricing
Each watch is priced individually according to the level chosen: Core $650, Signature $1,400, Ultra $2,500. There is no subscription and no commitment. For collections or volume submissions, contact us for a tailored arrangement.
Key facts
- Company name
- Unlimitime
- Type
- Independent certification standard for pre-owned luxury watches
- Legal entity
- Unlimitime LLC (United States)
- Examinations
- In person, in Dubai. Dates to be announced.
- Website
- unlimitime.com
- Core offering
- STANDARD (Independent Certification Standard), REGISTRY (Certified Asset Registry), SCORE (Dynamic Asset Scoring). ScanSpider (Market Intelligence Engine) is available separately.
- Method
- 99 published criteria; watchmaker examination, analysis protocol and expert validation
- Pricing
- Per watch: Core $650 (33 criteria), Signature $1,400 (66 criteria), Ultra $2,500 (99 criteria)
- Contract terms
- Payment per watch, no subscription. Volume arrangements on request.
- Turnaround
- Examination in 30 to 60 minutes; Report issued once the findings are validated
- Communication
- Email; dedicated case manager, reply within one business day (Dubai time)
- Clients served
- Private collectors, independent dealers and watchmakers, insurers, private banks, auction houses
- Commercial model
- Does not buy, sell or broker watches; no transaction commission
- Adjacent categories
- Manufacturer certified pre-owned programmes, retailer certificates, auction house condition reports
- Principle
- Evidence first. Liquidity last. In that order, always.
- Social
- LinkedIn @getunlimitime · X @getunlimitime · Instagram @getunlimitime
Frequently asked questions
How is Unlimitime different from a manufacturer's certified pre-owned programme?
Manufacturer programmes certify their own brand, using internal criteria, as part of a sale. Unlimitime is independent of any brand or transaction, covers all brands and publishes its criteria. The Report remains valid whoever owns the watch next.
Does Unlimitime buy or sell watches?
No. Unlimitime does not buy, sell or broker watches and takes no commission on any transaction. This independence is what gives the Report its value.
What happens to the Report when the watch is sold?
The Report is attached to the watch in REGISTRY, not to its owner. It passes to the new owner with the watch, and the documented history continues to build over time.
What is the difference between Core, Signature and Ultra?
The three levels are cumulative and differ in depth, not in authority. Core examines 33 criteria covering identity, authentication, condition, originality, documentation and provenance. Signature examines 66, adding measurement and a component-by-component examination; Ultra examines all 99, adding forensic analysis and the option of custody in a secure vault.
Where can I have my watch examined?
Examinations are carried out in person, with the first sessions held in Dubai. Dates and arrangements will be announced shortly; you can register your interest now.
Can an insurer or a bank verify a Report?
Yes. REGISTRY is built to be consulted by authorised third parties such as insurers, private banks and auction houses. Access is controlled by the owner, who decides which parties can see which level of the record.