01 / 03
Steel Sports Watch
The most traded category on the secondary market. High liquidity, high counterfeit exposure, high documentation variance. 99 criteria. Authenticity confirmed. Provenance established.
Introducing Unlimitime
The Independent CertificationStandard for Luxury Watches.
99 criteria. Independently verified. Permanently recorded.
The Problem
40 million counterfeits. No universal registry. No shared reference.
The global luxury watch market operates across three distinct channels: primary, grey market, and secondary. Combined, they represent over $115B per year. Across all three, there is no independent, verifiable standard of certification.
$55B+
Grey market and secondary volume with no independent certification
Every category. One standard.
02 / 03
Grand Complication
Perpetual calendars, tourbillons, minute repeaters. Maximum horological complexity, maximum valuation sensitivity. 99 criteria. Movement integrity verified. Chain of custody documented.
03 / 03
Vintage Timepiece
No original papers. No manufacturer support. The category where provenance is most contested and certification most valuable. 99 criteria. Historical authenticity examined. Condition benchmark established.
99
Certification criteria per watch
10
Thematic examination blocks
All
Watch categories within scope
From physical watch to certified asset.
Three components form the standard. One operates independently alongside it.
THE STANDARD
Independent Certification Standard
99 criteria. 10 blocks. The verified identity of the watch.
THE REGISTRY
Certified Asset Registry
Permanent, immutable record. Independent of ownership.
THE SCORE
Dynamic Asset Scoring
Value. Rarity. Integrity. One score, continuously updated.
THE DATA — AVAILABLE INDEPENDENTLY
ScanSpider™ — Market Intelligence Engine
300+ sources. Pricing signals, demand trends and rarity indicators. Feeds the SCORE. Also available as a standalone layer.
The neutral layer between boutique and secondary market.
By certifying watches independently of any seller, Unlimitime creates a verifiable backbone for secondary market transactions, where authenticity, provenance and condition no longer depend solely on the word of the person selling.
The market has players. It has never had a standard.
Over time, this builds a database of certified watches with real, anonymised ownership records, giving brands, insurers and financial institutions the post-sale visibility they have never had.
$100M+
First certification pipeline identified. Onboarding underway.
The foundation for tomorrow's access models.
Certification first. Data second. Access last. A strict sequence — built on verified assets rather than fragmented signals.
-
01
Certification
Ongoing -
02
Registry
Ongoing -
03
Intelligence
Ongoing -
04
Access
Conditioned
Certification first. Liquidity last. In that order, always.
Because a paper trail is not a standard.
Collectors
Protect your collection.
Certification ready for insurance, succession and resale. Documented provenance. Dynamic valuation through SCORE. A permanent certified identity for every piece.
Watchmakers & Examiners
Your expertise, recognised.
Become a certified examiner within the Unlimitime standard. Institutional-grade credibility. A shared certification framework that elevates every professional who operates within it.
Insurers & Private Banks
Structured, auditable data.
Dynamic SCORE for actuarial pricing. STANDARD Ultra as eligible collateral for Lombard credit. Independent evaluation infrastructure, verifiable and continuously updated.
Manufacturers
Neutral traceability infrastructure.
Unlimitime offers non-competitive traceability infrastructure, interoperable with existing CPO programmes. No conflict of interest. No lock-in. Native compatibility with European Digital Product Passport requirements.
Early Access
You heard about it early. Stay ahead of it.
We are onboarding our first partners and certifying the first watches on the standard. If you want early access, market insights and launch announcements before the world does, leave your details below.