The Independent Certification
Standard for Luxury Watches.
Unlimitime establishes the missing standard for luxury watch certification, provenance and value.
Join the Early Access List
Unlimitime establishes the missing standard for luxury watch certification, provenance and value.
Join the Early Access List
The Problem
The global luxury watch market operates across three distinct channels: primary, grey market, and secondary. Combined, they represent over $115 billion per year. Across all three, there is no independent, verifiable standard of certification.
Grey market and secondary volume with no independent certification
Cognitive Market Research, 2024
Counterfeit watches entering global circulation every year
Corsearch / Luxury Daily, 2024
Average value lost at resale without documented provenance
Robinson's Jewelers, 2025
Universal verifiable standard before Unlimitime
THE STANDARD IN PRACTICE
From steel sports watches to grand complications, the Unlimitime standard applies across the full spectrum of luxury horology.
01 / 03
Steel Sports Watch
The most traded category on the secondary market. High liquidity, high counterfeit exposure, high documentation variance. 99 criteria. Authenticity confirmed. Provenance established.
02 / 03
Grand Complication
Perpetual calendars, tourbillons, minute repeaters. Maximum horological complexity, maximum valuation sensitivity. 99 criteria. Movement integrity verified. Chain of custody documented.
03 / 03
Vintage Timepiece
No original papers. No manufacturer support. The category where provenance is most contested and certification most valuable. 99 criteria. Historical authenticity examined. Condition benchmark established.
Certification criteria per watch
Thematic examination blocks
Watch categories within scope
The Ecosystem
Three components form the standard. One operates independently alongside it.
STANDARD
Independent Certification Standard
99 criteria. 10 blocks. The verified identity of the watch.
REGISTRY
Certified Asset Registry
Permanent, immutable record. Independent of ownership.
SCORE
Dynamic Asset Scoring
Value. Rarity. Integrity. One score, continuously updated.
DATA
Available independentlyScanSpider — Market Intelligence Engine
300+ sources. Pricing signals, demand trends and rarity indicators. Feeds the SCORE. Also available as a standalone layer.
Why it matters
By certifying watches independently of any seller, Unlimitime creates a verifiable backbone for secondary market transactions, where authenticity, provenance and condition no longer depend solely on the word of the person selling.
Over time, this builds a database of certified watches with real, anonymised ownership records, giving brands, insurers and financial institutions the post-sale visibility they have never had.
The market has players. It has never had a standard. Unlimitime is the standard.
First certification pipeline identified. Onboarding underway.
The Road Ahead
Once a shared standard for certification and value is in place, new forms of access to iconic watches become possible, from new ownership structures to institutional products, built on verified assets rather than fragmented signals.
Unlimitime's roadmap follows a strict sequence: certification standard first, data layer second, access infrastructure third.
Certification first. Liquidity last. In that order, always.
Every watch undergoes an independent, multi-criteria examination. Authenticity. Condition. Provenance. A certified identity is established, built to endure beyond any single transaction.
Each certified watch is assigned a permanent record. Certification history. Structural attributes. Key events. One consistent framework, independent of sellers and marketplaces.
Certified watches are continuously placed in market context. Real activity. Rarity signals. Comparative positioning. Structured data, not narratives.
Ownership events can be recorded within the certification framework, preserving provenance over time. As verified assets scale, new possibilities emerge. Not a marketplace. An infrastructure layer for verified assets.
For Whom
Collectors
Certification ready for insurance, succession and resale. Documented provenance. Dynamic valuation through SCORE. A permanent certified identity for every piece.
Certify a watchWatchmakers & Examiners
Become a certified examiner within the Unlimitime standard. Institutional-grade credibility. A shared certification framework that elevates every professional who operates within it.
Join the networkInsurers & Private Banks
Dynamic SCORE for actuarial pricing. STANDARD Ultra as eligible collateral for Lombard credit. Independent evaluation infrastructure, verifiable and continuously updated.
Discuss a pilotManufacturers
Unlimitime offers non-competitive traceability infrastructure, interoperable with existing CPO programmes. No conflict of interest. No lock-in. Native compatibility with European Digital Product Passport requirements.
Contact usEARLY ACCESS
We are onboarding our first partners and certifying the first watches on the standard. If you want early access, market insights and launch announcements before the world does, leave your details below.